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NASCAR Sprint Cup Series™

NASCAR logoSprint has been the title sponsor of NASCAR's top racing series since February 2004. Sprint's involvement in NASCAR has always been driven by its technological advances and a mission to bring fans closer to the sport. Examples of this commitment include providing fans ultimate access and decision-making power to design the Sprint Unlimited race; offering the NASCAR MOBILE app to Sprint customers at no charge; entertaining more than 500,000 fans at The Sprint Experience mobile marketing display throughout the Sprint Cup Series season; and the introduction of Miss Sprint Cup, a fan favorite who boasts more than a million followers in social media.

Stay connected with the NASCAR Sprint Cup Series by visiting, subscribing to the Inside Lane newsletter and following Miss Sprint Cup on Facebook and Twitter (@MissSprintCup).