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The NBA had a record season in 2012, and Sprint was right there with fans as the new Official Wireless Sponsor of the League. Sprint customers can enjoy unlimited access to the NBA right from their phone through Sprint NBA Mobile (will need to change to NBA Game Time from Sprint prior to season), which delivers live ESPN game streams, live game audio, highlights, a 20% discount on League Pass Mobile, and a host of other features to keep fans connected to the game. Sprint customers can text NBA to 8888 to download the exclusive application.
Sprint has extended its national NBA footprint with official partnerships with the Boston Celtics, LA Clippers, and Orlando Magic. NBA superstars Kevin Durant and Steve Nash are also a part of the Sprint team, serving as ambassadors for the brand.