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Sprint views corporate responsibility (CR) as a long-term strategic approach to balancing business opportunities with social, economic and environmental responsibilities. Although we’ve actively been engaged in corporate responsibility efforts for many years, Sprint published its first Corporate Responsibility report in the fall of 2007, and in 2008 established a CR Steering Committee to holistically orchestrate these efforts for the corporation. One of the committee’s first objectives was establishing Sprint’s CR priorities and long-term goals. Sprint partnered with Business for Social Responsibility (BSR) to conduct a materiality assessment that took into account the importance and impact of various sustainability issues with both Sprint stakeholders and Sprint’s business objectives. This work resulted in the creation of Sprint’s CR priorities that cover the five key areas of our impact -- our operations, products and services, customers, employees and communities.
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