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The Sprint 2011 Corporate Responsibility Performance Summary report provides a qualitative review of our achievements against our Corporate Responsibility (CR) Objectives and Operating Priorities, as well as insights into our successes and challenges. It is best used in conjunction with our interactive GRI index and our CR website, each of which provide more detailed information on the various CR initiatives and efforts we've undertaken.
2011 was an important year for Sprint. We improved our performance on all of our long-term sustainability goals, completed the majority of our 2011 CR Performance Objectives and made significant progress on each of our CR Operating Priorities. However, the most lasting achievement may be the shift in how CR is perceived and how its broader value is increasingly recognized. The strategic planning and stakeholder-engagement processes provided unique opportunities to discuss the long-term value of CR, not only to help manage and reduce costs; but also to drive revenue growth and expand investment. We discuss this change in perception and its significance in the Looking Forward section of the site.
Some operational highlights from 2011 include convening our first formal stakeholder-advisory panel in partnership with Ceres; finalizing our commitments for the World Wildlife Fund's Climate Saver's Program and being formally accepted into the program; gaining approval to implement a CR Data Management system; expanding the availability of Assurance Wireless for the economically challenged in 10 new states; engaging with key stakeholders in the visually impaired community to better understand their needs and interests; and continuing to set improvement records in our customer-care performance. We've had the satisfaction of helping create lasting impacts within the telecommunications industry through initiatives like establishing a sustainability standard for mobile phones and an industry-leading cell-phone recycling program, which continues to expand.
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