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Development and Retirement of the Sprint Eco-Criteria and Eco-Logo


Based on the success of Samsung Reclaim, Sprint worked with its device manufacturers to develop and launch several other "eco-friendly" devices in 2010, and developed a set of criteria devices would have to meet in order to be marketed as "eco-friendly" (according to the FTC Green Guides in effect at that time). Sprint already had the Sprint Environmental Requirements and Environmental Scorecard in place, but these addressed the minimum criteria required for all devices, not criteria Sprint could use for the "greenest" devices. After consulting with key external stakeholders such as BSR, EPEAT, World Wildlife Fund, and Clean Production Action and with its manufacturing partners, Sprint developed a robust set of criteria and a scoring process such that a device scoring above a certain level would qualify to earn the Sprint Eco-Logo. Samsung Reclaim, Samsung Restore and LG Remarq each earned the Eco-Logo. Shortly after launching the Sprint Eco-Criteria and Eco-Logo, Sprint recognized that for a set of criteria and eco-logo to be considered credible, they needed to be supported by third-party assessment, not self-ratings by our vendors or ourselves. Sprint reached out to Underwriter's Laboratory Environment (ULE) to determine if they could serve as a third-party certifier against Sprint's standard. That contact led to a rich relationship with ULE and the creation of ULE 110 – the industry's first true standard for more sustainable mobile devices.

 

After launching two more phones carrying the Sprint Eco Logo, the Samsung Replenish and the LG Rumor Reflex, Sprint decommissioned its proprietary eco-logo and eco-criteria and threw its support against the ULE 110 standard to recognize the importance of a 3rd party certification standard rather than a proprietary approach.