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A Message from Dan Hesse, Sprint CEO


In today's marketplace, ethical governance and good corporate citizenship have never mattered more. In fact, research by the Reputation Institute shows governance and citizenship now outranks traditional factors, like innovation and performance, among the key drivers of a company's overall reputation. The research also shows that improvements in reputation directly correspond with increased customer consideration. Company leaders should maintain a balance between economic priorities and corporate responsibility.

In the wireless industry, mobile solutions play a role in virtually all aspects of modern life. There is perhaps no industry or technology that has more profoundly affected global change than wireless. The stakes are high, but so is the opportunity to advance the greater good as technology transforms the way people live and work.

The name of our corporate responsibility platform, Sprint Good Works, is both a description of our initiatives as well as a statement of belief: Good does indeed work.

I consider building good works to be one of my most important responsibilities as CEO. That's why I speak publicly about how we are driving positive change in three critical areas: people, product and planet.

Our commitment to people means being an advocate for our communities, customers and employees. In 2012, we joined the Red Cross Annual Disaster Giving Program to support their vital emergency-relief and community-rebuilding efforts. For our customers, we were rated the most improved company in customer satisfaction, across all 47 industries, during the last five years by the American Customer Satisfaction Index. For our employees, our efforts to build an innovative, diverse and rewarding workplace environment continued to receive recognition. Sprint ranked #2 in the top 10 list of "Best Companies to Work for Veterans" and was named to the "50 Happiest Companies in America" list by CareerBliss.

In the area of responsible products, we're proud to offer accessible and senior-friendly ID Packs to better meet the needs of the deaf and hard-of-hearing communities, and improve the ability for people with visual and cognitive challenges to communicate and access information. Our innovative accessibility solutions were awarded with the Disability Matters Marketplace Award by Springboard Consulting. We also provide solutions that help keep our customers and their families safe and secure. Last year, we launched Sprint Guardian, a family-safety bundle featuring apps such as Sprint Drive First, which helps prevent distracted driving.

As part of our commitment to our planet, we led the industry in e-waste management best practices by keeping more than 50 million mobile devices out of landfills. We have the most aggressive energy-reduction goals in our industry and are close to reducing our greenhouse-gas emissions goals ahead of schedule through our innovative Network Vision project, which consolidates multiple network platforms into one. We've reduced our device-package volume by 60 percent since 2008. And, we saved 447 tons of paper in just over a year with a unique ecoEnvelope, which allows our customers to receive and remit their payments in the same envelope. Our efforts to improve the environment were recognized again last year by Newsweek, which ranked Sprint #3 among America's Greenest companies.

Looking forward, we will continue to find new ways to use our technology, talent and philanthropy to help make the world a better place.

Sincerely,

Dan Hesse
CEO, Sprint