Press Kits

Focus on Driving

Sprint Nextel is dedicated to educating drivers about the importance of safe and attentive driving, because taking the wheel is a ton of responsibility.

What is Focus on Driving?
Sprint Nextel created Focus on Driving, an interactive program for teenage students enrolled in driver's education classes, to teach them about one of the top concerns on the road – driver distraction. The program was designed in conjunction with driver's education administrators, instructors and student focus groups.

Knowing that teenagers listen and learn from their peers, our goal was to create a program that speaks to them in their own language, using real-world examples. The result of this collaboration is a relevant curriculum that engages students, challenging them to take responsibility for practicing safe and attentive driving.

Sprint Nextel is proud to offer Focus on Driving free of charge to teachers and school administrators. Participating schools receive a free teachers guide, student guides, parent-student pledge cards, classroom posters, and an instructional video. In addition, schools may request guest instructors from Sprint.

The Focus on Driving program was originally piloted in the Orange Co. Public Schools in Orlando, Fla. in 2003. The curriculum has been endorsed by the National Association of Secondary School Principals (NASSP), the Florida Highway Patrol, the Virginia Department of Motor Vehicles, the Virginia State Police and the Washington State Patrol.